How do you shop consciously without having an understanding of your personal style?

Short answer? You can’t.

Long answer? You can’t do it mindfully and well.

Even though I’m a fashion designer by training and worked in that field until two years ago, it took me a long time to understand my own personal style. Honestly, I didn’t have much of a personal style until I went to college. I knew that I liked vibrant colors (still true), prints (still true), and functionality (still true), but I didn’t ask myself a really key question.

How do you want to feel when you get dressed in the morning?